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A fresh direction for Poke Boats

Working with Optimal Design and Hospira internal engineers, we improved the ergonomics and nurse understanding of the function of this unique secure syringe. The design won the IDSA/Plastics News Award as well as the NPE Award in the medical category.

A new headlamp look for J.W. Speaker motorcyle lights, expanding presence in the aftermarket.

A brand new direction for human powered watercraft

Working with Optimal Design And Skil-Bosch engineers, we developed this unique base attachment for all Dremel rotary tools. This base turns any Dremel tool into a bench grinder.

The world's first - position specific cleats - IP protected and the spark for a strong brand.

Internal exploration within the team - we developed a range of accessories for the iPad before it came out (this is just one of roughly a dozen). Designing for a product that has not yet been released offers interesting challenges.

2015 : Leveraging the heritage of Answer stems, we optimized strength to weight, pushed an "oversquare" proportion. Answer now has a very light stem with an ahead-of-the-market appearance.

2011 : We delved deeply into what a sweeper is for drivers and also for pedestrians, who currently view it as a noisy, messy contraption. Developed with the [zero] team.

2001 : Shoot for the moon. This is the product that single-handedly put SRAM up against Shimano.

With a very aggressive timeline and a borrowed a silhouette from well loved old product (MAG line) we pushed this into the future.

An ergonomic thrust for the industry, coupled with brilliant engineering. SRAM Force single handedly broke SRAM into the fiercely competitive and IP constrained road market. Rode to 1st place in the Tour de France.