How ID boosts profits | Solberg Design | United States

top of page

About

Solberg Design works within a broad range of industries and markets developing meaningful products for their customers. We utilize a user-centric design approach that ensures positive outcomes for our client's businesses and their customers. We drive towards solutions that create real, lasting value for our clients through innovative, considered, and relevant product design.

SERVICES

Innovation Strategy

We merge whitespace opportunity with strategy and market evaluation to bring new ideas and user insights into the Concept Exploration phase. Uniquely we help to bring you viable concepts.

Materials & Colors

This is where the ideas become fully fleshed and we can all see the experience that we’ve been tuning for our end customers. It’s critical to get this phase right, we often will bring in designers with very specific CMF experience relevant to your markets.

Concept Exploration

Leveraging innovation strategy, we cast the net wide to provide meaningful choices for you the client. These concepts grow up to drive business growth, transform markets, and yes, to drive newfound profits.

Renders and visualization

This is where pixels take the lead over psysical models. We can render a static scene, do an animation, or port to AR, VR or Mixed reality. What it all adds up to is that you and your future buyer will know what it will look like and you have time to course correct colors or materials, as an example.

Design Refinement & Execution

We sweat the details right along with you. Proper execution on innovation insights is where the magic happens. We love this process and this phase - we work directly with your engineers; we don’t make what can’t be made.

Design for Manufacturing

This is where your engineers are either happy or ready to throw a laptop out the window. It can take endless iterations to figure out how to form this beautiful product from the same basic processes and materials you’ve been using for decades. We can make this phase fun.

TEAM

Kent Solberg
Founder, Director

With over thirty years of experience practicing industrial design within corporate, contract, consulting and teaching environments. Kent has gained a wide range of experience in design, from concept development, to brand management, through engineering integration to manufactured product. These experiences allow him to bring innovation to companies large and small.

kent@solberg.design

1.414.759.9266

Chevis Watkinson
Partner, Chief Designer

Chevis has worked in a diverse range of industries as a part of the development process from first thought through to production. With a focus on a user centric design approach to explore and identify consumer needs, wants, and desires, balanced with the clients needs; Chevis has helped many businesses generate meaningful solutions.

chevis@solberg.design

1.262.389.9652

bottom of page