Every year Colgate-Palmolive have a design challenge. This modern "No Mess Tube" applicator was developed for this challenge, and was intended as an innovative design. Taking inspiration from the silicone check valve (as used on ketchup bottles) keeps things neat, while the form factor is both full-functioning and quite endearing.
Innovation Strategy, Conceptual Industrial Design,
Design Refinement & Execution, Materials & Colors, Design for Manufacturing