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SRAM™
SRAM’s founding was based on one man’s dream to create a more fun, efficient, and faster experience on a bicycle. Today, SRAM is a global team of people delivering that same passion for improving the experience as well as expanding the potential of cycling. They tapped us to assist with all interative surfaces, material and finishes for the Force line of components.
SERVICES
Innovation Strategy, Conceptual Industrial Design,
Design Refinement & Execution, Materials & Colors, Design for Manufacturing
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