About Solberg Design | United States

About

Kent Solberg, an industrial designer with 25+ years of experience, leads Solberg Design in Milwaukee, WI. Kent could not do this without the key support of his partner, Chevis Watkinson. These two make a compact yet impactful studio operating nationally, crafting significant products across diverse industries. Their user-centric approach prioritizes client and customer satisfaction, while their innovative designs create lasting value. Solberg and his team epitomize design excellence, shaping enduring solutions that elevate businesses and captivate minds.

SERVICES

Innovation Strategy

We merge whitespace opportunity with strategy and market evaluation to bring new ideas and user insights into the Concept Exploration phase. Uniquely we help to bring you viable concepts.

Materials & Colors

This is where the ideas become fully fleshed and we can all see the experience that we’ve been tuning for our end customers. It’s critical to get this phase right, we often will bring in designers with very specific CMF experience relevant to your markets.

Concept Exploration

Leveraging innovation strategy, we cast the net wide to provide meaningful choices for you the client. These concepts grow up to drive business growth, transform markets, and yes, to drive newfound profits.

Renders and visualization

This is where pixels take the lead over psysical models. We can render a static scene, do an animation, or port to AR, VR or Mixed reality. What it all adds up to is that you and your future buyer will know what it will look like and you have time to course correct colors or materials, as an example.

Design Refinement & Execution

We sweat the details right along with you. Proper execution on innovation insights is where the magic happens. We love this process and this phase - we work directly with your engineers; we don’t make what can’t be made.

Design for Manufacturing