The Aquacruiser GTR line is an interesting approach to take the efforts and benefits to working out in a gym, and placing that on the water. We were asked to develop multiple drivetrains and tested with ergonomic direction and semantics. This project was taken all the way to production; from surfaces, to paint colors and schemes, to final finishes and materials.
Innovation Strategy, Concept Exploration,
Design Refinement & Execution, Materials & Colors, Renders & Visualization, Design for Manufacturing