This concept was taken on as an internal project to design and develop different accessories for the iPad tablet when it first came out. This “frame” design quickly rose to the top as it offers impact resistance, but also has an appealing interior look for using as a digital photo display. Quick to market in this case means designing the accessory before the iPad was available to purchase.
Innovation Strategy, Concept Exploration,
Design Refinement & Execution, Renders & Visualization