Proudly designed, manufactured, and assembled in Germantown, WI., J.W. Speaker specializes in LED and other emerging lighting technologies. They asked use to assist with their 8700 EVO3 product, which is an extension of some of their prior offerings. The directive focus was squarely on the aesthetics of the light whether it be on or off, and how it “boots” when lighting up. We developed a look distinctive in the J.W. Speaker visual language, yet was complementary to the current motorcycles utilizing this product category.
Concept Exploration, Design Refinement & Execution, Renders & Visualization, Design for Manufacturing