RAM OTR Concept | Solberg Design | United States

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RAM OTR concept truck

RAM, a division of Stellantis North America (formerly Fiat Chrysler Automobiles) wanted to explore an Over The Road truck and trailer. The challenge was to extrapolate the RAM DNA from pickups into this new scale and format. The work here represents broad strokes, the concept was put on the shelf as other projects took priority over this one. This development was done with Dwyane Jackson (Chief Designer, CNH Industrial).

SERVICES

Innovation Strategy, Conceptual Industrial Design,
Design Refinement & Execution, Materials & Colors, Design for Manufacturing

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