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SRAM’s founding was based on one man’s dream to create a more fun, efficient, and faster experience on a bicycle. Today, SRAM is a global team of people delivering that same passion for improving the experience as well as expanding the potential of cycling. They tapped us to assist with their rear derailleur design known as the X.0. This product single-handedly put SRAM up against Shimano through performance real and anticipated, and was the most highly coveted part for years for this company.



Innovation Strategy, Concept Exploration,
Design Refinement & Execution, Materials & Colors, Renders & Visualization, Design for Manufacturing

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